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The Best of Hollywood Entertainment Now Playing. Italian Job Project Objective: To create a destination quality ride experience on a regional theme park capital budget. Customers said that on an Italian Job ride riders would: ride in Mini Coopers on a chase through the city streets and sewers; while also encountering a helicopter stunt scene; and ends with a storm sewer splash down. Mission accomplished for $12.5mm. PLAY VIDEO Dealing With New Economic Realities. Objective: Utilizing a creative message that promoted the benefits of a family “Daycation”, Palace water parks were repositioned as a fun and affordable alternative to the expensive family vacation. Mission Accomplished: After several seasons of exposure, recall and awareness studies have shown that the Daycation creative achieved a high level of consumer awareness. Impressive recall and the overall likeability of the campaign indicates a resonance with consumers that is reflected by record revenues, attendance, and profitability. PLAY VIDEO Communicating brand, new product, and retail messaging into one uncompromising spot. Mass Retail Program Objective: To launch an innovative consumer ticket program that resets the admissions pricing structure. Mission accomplished: The mass retail program rewarded pre-purchase with best public pricing and as a result drove pre-booked ticket sales to $40mm that preemptively locked out competitor visits. PLAY VIDEO |
"The learning that creates stability and culture is different from the learning that enables organizations to innovate" (Schein) |